Rocawear Clothing Available At Urban Stylz

Launched off of the meteoric success of co-founder, Shawn "Jay-Z" Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel company, Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand's attention to detail that has pushed Rocawear's appeal beyond its core urban customer. Ten years have passed since the genesis of The ROC...and a dynasty now reigns.

Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers, with annual retail sales over $700 million. Inspired by an urban aesthetic rooted in young men's sportswear, Rocawear has expanded its brand through licensing pacts to develop lines for children, junior's, socks, handbags and belts, big & tall, headwear, jewelery, ladies intimates and men's loungewear/underwear, ladies footwear , men's footwear and sunglasses.

By incorporating international impulses into the Rocawear style, the brand has expanded its appeal beyond the national borders and has become a brand of international significance. As a result, Rocawear boasts offices in the UK, Japan, Canada, Europe, Korea, Middle East, and Russia. The Rocawear marketing strategy continues to show Rocawear's target consumer that they are not merely on the pulse....but create the pulse. Through synergy between numerous brands, they are able to effectively market to consumers of an entire lifestyle.

In addition to the traditional mediums employed to communicate Rocawear's branding message such as out of home advertising (billboards, bus shelter, bus kings, etc.), they also employ a substantial amount of non-traditional methodology within there marketing mix. With events, online marketing, viral marketing and lifestyle tie-ins, the Rocawear marketing machine is the strongest in the space.